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A Journey Through Time

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Clovis, CA

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Discover the History of the RAM Trucks.

RAM Trucks have a rich and storied past. With roots dating back to Dodge’s military vehicles in the early 1940s, these trucks have evolved to become one of the most sought-after models in the automotive market. Join us as we take you on a journey through the history and evolution of Ram trucks over the years. Then, visit Clovis Chrysler Dodge Jeep RAM near Farmersville, CA, to check out these powerful trucks in person and discover what each has to offer.

How It All Began

The history of RAM Trucks can be traced back to the 20th century when Dodge Brothers Company started making trucks for the US military. These early trucks demonstrated immense reliability and performance in harsh driving conditions -and that’s why they were used by the American army during World War I. However, the production of these Dodge trucks did not cease after the war, paving the way for what we now know as the RAM brand.

How It All Began
The Birth of the RAM Brand

The Birth of the RAM Brand

In 1981, Dodge wanted to create a distinct identity for its trucks to make them easily recognizable to their customers. So, they renamed their Dodge D-Series trucks as the Dodge RAM – and that was how the RAM brand was born. The brand quickly gained popularity among US truck enthusiasts due to the strength, power, and capabilities of their trucks.

RAM Became a Standalone Brand

From 1981 to 2008, the RAM brand existed as a division of the Chrysler’s Dodge brand. In October 2009, the company decided to start producing the RAM Truck series under a separate brand of its own. Since then, RAM has continued to grow as a brand, introducing new products and establishing itself as a big player in the truck market.

RAM Became a Standalone Brand

The Evolution of RAM Truck Designs.

The first-generation RAM Trucks had a bold and rugged design. They possessed a boxy, rectangular body with a flat hood and a flat, vertical windshield, like other trucks of their era. The second-generation RAM Trucks gained more aerodynamic curves and lines and a prominent crosshair grille that would later become a hallmark of the brand. A larger grille and more angular lines were the major changes in the third-generation RAM Trucks. The fourth generation saw the introduction of a new grille with a smaller RAM logo. Now in its fifth generation, RAM trucks have a sleek, muscular design with a large grille, slim headlights, and wide fenders.

What Does the Future Hold for the RAM Brand?

The future looks bright for the RAM brand. The company is constantly introducing cutting-edge technologies and innovations to stay ahead of their competition. Just recently, RAM has started adopting electric and hybrid powertrains, leading the way toward a more sustainable future. As RAM Trucks continue to evolve to meet customers’ changing needs, the American brand will remain a top contender in the automotive market.

Find Your Ideal RAM Truck at Clovis Chrysler Dodge Jeep RAM

Are you shopping for a new or used RAM Truck? Visit our showroom near Farmersville, CA, to see the RAM Trucks we have in stock and schedule a test drive. Our inventory includes sought-after models, such as the RAM 1500, the RAM 2500, and the RAM 3500. We also have a state-of-the-art RAM service center with experienced technicians that you can trust for all your auto repair or maintenance jobs. Visit us today to discover why we are one of the leading RAM dealerships in central California. 

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Customer may not qualify for ALL Rebates shown. Some rebates are stackable and others can and cannot be combined. See Dealer For Complete Details.